It appears that Facebook is still taking ideas from various other systems as it looks to ward off the quick ascension of TikTok.
Last November, Snapchat released its take on the short-form video clip trend, called Limelight, which is a feed of brief, TikTok-like video clips that stay in a specialized tab within the Snapchat app.
The layout is extremely familiar, as well as Facebook-owned Instagram already has Reels to cover off this component. However the vital differentiator of Limelight is that Break is additionally paying $1 million each day to the top Spotlight developers, to more increase rate of interest in the option.
That’s been an efficient approach, with Limelight currently being visited by 125 million Snapchatters each month, and some developers making big money from their Spotlight clips.
It’s been so effective, actually, that it shows up that Instagram is now looking to present a similar settlement program, with application researcher Alessandro Paluzzi spotting this news screen in the back-end code of the application.
As you can see right here, Instagram appears to be evaluating a new ‘bonus offers’ program, which would certainly be focused on Reels promotion.
According to the very first factor over, the program would certainly make it possible for customers to ‘gain rewards from Instagram’ when they share new Reels web content. You would then, apparently, need to get to specific reward limits to claim ‘profits’ from the program, while there would likewise vary incentives provided to designers.
The explainer notes do not especially state that users would certainly gain cash payouts from the program, however it does seemingly line up with the Snapchat Spotlight strategy, in paying picked designers for their Reels contributions – though apparently based on upload quantity rather than engagement/quality.